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A Bernama survey of Johor voters reveals that despite the surge in digital campaigning through TikTok and Facebook, elderly voters continue to prefer face-to-face interactions with candidates, viewing personal presence as a marker of sincerity and trustworthiness.
PH's Pasir Raja candidate Mohd Fakharuddin Moslim is deploying a hybrid campaign strategy combining traditional ground mobilisation with digital engagement to woo voters in the Johor state election.
BN's Mahkota candidate Syed Hussien Syed Abdullah has called on the coalition to intensify its digital campaign efforts ahead of Johor's July 11 state election, warning that parties failing to adapt to the social media era risk obsolescence.
Pakatan Harapan will pursue a hybrid election campaign for the forthcoming Johor poll, integrating online engagement and conventional ground operations to maximise voter reach across demographic segments.